Fort Lauderdale's residential real estate market has shifted from a seller's market, to a true buyer’s market.  Many of these are short sales or foreclosures offering the potential buyer great value.  There has never been a better time to buy however these sales are complicated and filled with obstacles.  It's more important than ever to be represented by a full time professional RealtorŪ who is on top of market trends. You need a Realtor like Rebecca Riley to help you avoid these pitfalls.

In today's market, why trust anyone but a seasoned professional who has seen markets up and down, good and bad, and helped customers make the right moves through it all? I have many years experience in residential real estate and the knowledge and ability to analyze and comprehend the current market trends in Fort Lauderdale. My approach is simple and direct. Let's talk about what I can do for you.

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Short Sales and Foreclosures

Selling your home is one of the most important financial transactions in your lifetime. With today's challenging real estate market, selling your home requires a real estate professional with experience and success in reaching thousands of qualified home buyers, locally, and WORLDWIDE. Marketing has proven to be the single-most effective tool in selling homes and estates and I have a MBA in International Marketing.

The challenges of finding new buyers requires unique marketing programs, state of the art technology and the financial ability to spend the thousands of dollars required to consistently advertise your home until sold. I will promote your home via a wide, target specific venue to reach highly qualified buyers and successful real estate agents throughout the world. My combination of high impact marketing and continual monitoring of the effectiveness of my campaigns generate successful results.

Immediate action is critical. I will have your home, complete with preliminary photos and all listing information, exposed on the worldwide internet market within 24 hours of listing. Other marketing will include professional photography, full color brochures, videos, attention getting Open Houses (for example: in conjunction with a wine tasting, or yacht show to attract more potential buyers), color magazine ads, newspaper ads, marketing pieces direct mailed to hundreds of targeted prospective purchasers and successful agents plus a vast internet marketing plan, including professional websites, with sponsored Google and Yahoo searches, directed to a broad International market.

I am affiliated with Florida Equities. Florida Equities is a progressive real estate company that understands the value of your money and time. Our mission is to provide our clients, both commercial and residential, with exceptional real estate transactions in a cost-effective and timely manor. We are a full service real estate company with a professional staff specializing in commercial and residential properties. Florida Equities is one of Roschman Enterprises' family of business entities stretching from coast to coast in the areas of hospitality, technology, financial services, marketing, commercial and residential real estate, and development. Florida Equities grows their business with diligence, knowledge and integrity, and with their support they will me meet your real estate needs.

I take advantage of their huge network to search out buyers for your property. My unparalleled marketing goes after the right buyers instead of waiting for the buyer to come to you, and ensures you a distinctive edge over your competition!

As a licensed professional yacht broker, I have strong ties to the yachting community, a close knit, high net worth group of clients that are active buyers of South Florida property. Florida Equities is also affiliated with the marine industry with affiliations with The Boathouse of Fort Lauderdale - www.megaslips.com and The Lauderdale Marina - www.lauderdalemarina.com . These affiliations bring an added dimension to my marketing efforts and insures that your property will be presented to these potential clients.

pride myself on thinking beyond the basic old ways of marketing your home. I use my Masters degree in International Marketing, to go beyond standard services and provide a full service, aggressive promotional approach that takes your Customized Marketing Plan to a higher level.

My Marketing Plan gives sellers the distinct marketing edge in the local, national and worldwide markets.
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Email me at rjrmail@bellsouth.net or call me 954-462-0091.

My professionalism will make your home purchase or sale effortless and stress-free.

If you're thinking about buying a Fort Lauderdale home, the time to do it is now!

Many of us came here for the natural beauty of the area, clean air and agreeable climate. Our hospitality and wide sandy beaches are inviting. Florida lead the nation in job growth last year. All that, combined with our many cultural attractions make this a wonderful place to live, work and play. More people moved to Florida last year than to any other state. In a recent poll, Florida ranked number three among Americans and number two internationally when people were asked "Where do you want to live?" I invite you to use my website to help you find a new home or condo for sale that is right for you.

I have worked in Real Estate and Yacht Sales for more than 30 years in sales experience as a real estate professional, as a captain and owner of a yacht charter company. Email me now or call me at 954-462-0091.
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Some Real Estate News Highlights - November 2006 saw home prices in Fort Lauderdale decrease by seven percent (7%) from a year earlier. Condo prices in November were the same as November 2005, even with a drop in sales volume. That's all good news for buyers. The median price of a single family home was $362,000 in November 2006. Up from $349,400 in October 2006. Real Estate prices are stabilizing. Buy now while interest rates are at near all time lows to take full advantage of repositioned prices! Visit my Real Estate News page to keep you informed on news and trends in today's Fort Lauderdale residential real estate market.
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Yachting and Boating in Fort Lauderdale - Waterfront Homes in Ft Lauderdale let you dock your yacht right in your back yard. Check out www.AnythingOnTheWater.com for a complete listing. Yachting becomes more popular every year. According to Show Boats International, new yacht orders increased an unprecedented 28% last year. Fort Lauderdale is home to lots of boating enthusiasts and boat owners. It is the yachting and mega-yachting capital of the world, with more yachts per person than any other place on earth. If you are shopping for a boat, Anything on the Water brokers yachts worldwide and specializes in the sale of power boats including Bertram, Feadship, Christensen, Trinity, Benetti, Palmer Johnson, Westship, Lazzara, Maiora, Ferretti, Sunseeker, Broward, Hatteras, Ocean, Viking, Sea Ray and similar. We excel in the sale of "one of a kind" classic and custom yachts.
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Waterfront Homes in Fort Lauderdale - Rely on Rebecca Riley to find the waterfront home that suits you and your yacht. Lots of waterfront homes here have boat, yacht and mega-yacht size docks in the back yard, making this a perfect location for boating enthusiasts. For more on Waterfront Property that's right for you, search the site for current information. Rebecca has a wide range of real estate listings including homes, houses, condos and townhouses for sale through out the following South Florida areas: Fort Lauderdale, Lauderdale by the Sea, Coral Ridge, Harbor Beach, Hillsboro Mile and more.   For links to more helpful information about Fort Lauderdale or have a question about anything at all related to Fort Lauderdale real estate - Email me now for a quick response.
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Bookmark this site and return often to watch as we constantly work to improve RebeccaRiley.com. We'll keep adding helpful information on neighborhoods, home buying, new construction, real estate market trends and links to the best of Fort Lauderdale, Harbor Beach, Coral Ridge, Hillsboro Beach, Pompano Beach, Las Olas and the surrounding area.